5 Tips to Conquer Overwhelm in Your Local Business

Feb 17, 2020

In our recent report, State of Local Online Marketing 2020, we asked local business owners what roles they perform in their business on a given day and the majority answered they were doing 10 or more different tasks in their business. 

Everything from janitor to strategic leader, or as one respondent said "chief cook and bottle washer."  And with a small or non-existent team, that...

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4 Questions to Ask Before You Run Local Paid Ads

Feb 07, 2020

THE SURPRISING STATS ABOUT LOCAL BUSINESSES

80% of local businesses surveyed in our recent State of Local Online Marketing 2020 report, are spending money on paid ads. 

But 59% also say they have a limited budget or no money to spend on marketing... so what's going on?   

Are 59% of these local businesses making a bad choice with paid advertising?  Well, not...

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How Social Proof Can Increase Sales for Local Businesses

Jan 30, 2020

WHAT IS SOCIAL PROOF?

Social proof is validation from a third party that your businesses is awesome.

It's when a person or a brand that you identify with or trust shares their experience or opinion about a business.  This 'social proof' lends your business immediate credibility.

It works because people naturally like to copy the actions of others and conform. They feel good about...

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3 Marketing Topics Local Biz Crave Info On

Jan 24, 2020

LOCAL BUSINESSES SAY THEY WANT TO LEARN ABOUT THESE 3 THINGS 

What do local marketers what to learn more about?  According to our survey of local businesses, The State of Online Local Marketing 2020,  the top three things local marketers say they crave information on are really no surprise.

THE BIG THREE 

  1. 67% of local businesses surveyed said they wanted to learn...
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5 Local Marketing Trends to Know in 2020

Jan 14, 2020

There are lots of 2020 marketing predictions out there. But the thing is, most of what the "experts" are saying isn't appropriate for local businesses. 

You're probably not likely to get a Kardashian as your influencer or to institute AI in your marketing efforts or to go all-in with your podcast.  But there are some trends that local businesses need to pay attention to. 

...

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Are You Keeping Up With Your Competitors’ Marketing Budgets?

Jan 10, 2020

STATE OF ONLINE MARKETING 2020

Marketing, it's an important part of your business and essential to bringing in new customers.  But do you allocate enough or too much of your budget towards it each year? 

Are you keeping up with competitors or other similar local businesses across the country?

We just released our State of Local Online Marketing 2020 report and found some very...

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5 Tools Moms Use to Search for Businesses Like Yours

Dec 05, 2019

THE ART OF BEING FOUND

This week's tip is understanding the resources moms use to find local, kid-friendly businesses like yours.

Once you understand that, there's a whole lot you can do to improve your chances of being the answer to their search.

So how do moms search for local, kid-friendly businesses? These top 5 tactics reigned supreme.

  1. GOOGLE RULES

When moms are looking for an indoor...

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Want to grow your business 30% faster?

May 23, 2019

When we’ve had our businesses for a while we often think we know exactly what we need to do and there’s no real reason to create a plan. That’s only for new businesses, right?

Although intuitively it may make sense, it couldn’t be further from the truth.

Going through the planning process and creating a plan that can be tracked and monitored is a practice that will help...

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Partnership power. Turn your local competitor into a collaborator.

May 16, 2019

MINDSET TRANSITION: COMPETITOR TO COLLABORATOR

One way to build awareness that won’t cost you a dime is to partner with other local businesses. If they reach the same audience and are savvy marketers, you can both benefit tremendously.

Why partner? To get your name in front of your partners’ audience and vice versa. While doing this, you’ll both be building credibility and...

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