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5 Tips to Boost Conversions for Your Virtual Activities

Apr 01, 2020

WEEKLY TIP


If you've moved some or all of your local business online in recent days or weeks, you've been busy.  We don't want to add another thing to your plate, but if you haven't built a landing page into your new offerings, you're probably leaving money on the virtual table. 

What do we mean by a landing page?  Well, we're talking about a page with a singular focus that is...

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Local Businesses Taking it Online Example List

Mar 25, 2020

Local businesses all over the country are getting creative and finding new ways to not only survive but thrive during the COVID-19 pandemic.

When doors are forced to close, these savvy business owners are moving their businesses online.  Not only are they staying connected with their customers, but they're bringing in revenue and reaching new audiences as well. 

Need some inspiration...

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5 Free Tools to Move Your Local Business Online

Mar 19, 2020

Local businesses all over the country are getting creative and taking their businesses online. 

Whether they’re class providers, destinations, schools, libraries, wellness providers or something else it’s a time to get creative and figure out how you can continue to connect with your customers, help families and keep your business moving forward.

We’re lucky to have a...

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5 Ways to Keep Your Local Business Healthy During Coronavirus/COVID-19

Mar 12, 2020

It's stressful when things are out of our control and the current coronavirus outbreak is the perfect example of that.

As people worry about the best way to protect themselves and their families, local businesses are seeing less traffic and that means less revenue.

This week we're sharing some ideas we've seen other local businesses trying to help keep customers loyal and maybe help...

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Social Media Image Sizes for Local Business Pages in 2020

Mar 05, 2020

THE BASICS

If pixels, aspect ratios, and resolutions have your head spinning, you're not alone.  Making sense of social media image terminology and best practices is confusing

Most local businesses don't have the luxury of handing off their marketing ideas to a graphics department to create.  You are the graphics department.

But you still want to make sure the images you create...

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When are Moms Planning Kids' Summer Schedules?

Feb 27, 2020

It might seem early but moms are already in the middle of planning summer activities for their kids and families. 

In fact, we surveyed moms across the country and found that by the end of January, 23% are already done planning.  So if you haven't gotten your summer promotions finalized, you may have missed the boat. 

But all's not lost because 67% of moms say they plan their...

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5 Things Successful Local Businesses Are Doing & You Should Be

Feb 21, 2020

Every local business owner dreams of being successful but those dreams don't become reality for everyone.  In our recent State of Local Online Marketing 2020 report, we found that 39% of businesses said they were more or much more successful than their competitors. 

We wondered what those businesses were doing differently than less successful businesses and how that contributes to...

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5 Tips to Conquer Overwhelm in Your Local Business

Feb 17, 2020

In our recent report, State of Local Online Marketing 2020, we asked local business owners what roles they perform in their business on a given day and the majority answered they were doing 10 or more different tasks in their business. 

Everything from janitor to strategic leader, or as one respondent said "chief cook and bottle washer."  And with a small or non-existent team, that...

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5 Tools Moms Use to Search for Businesses Like Yours

Dec 05, 2019

THE ART OF BEING FOUND

This week's tip is understanding the resources moms use to find local, kid-friendly businesses like yours.

Once you understand that, there's a whole lot you can do to improve your chances of being the answer to their search.

So how do moms search for local, kid-friendly businesses? These top 5 tactics reigned supreme.

  1. GOOGLE RULES

When moms are looking for an indoor...

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Want to grow your business 30% faster?

May 23, 2019

When we’ve had our businesses for a while we often think we know exactly what we need to do and there’s no real reason to create a plan. That’s only for new businesses, right?

Although intuitively it may make sense, it couldn’t be further from the truth.

Going through the planning process and creating a plan that can be tracked and monitored is a practice that will help...

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