Do This One Thing in Your Local Biz to Win in 2020

Jun 29, 2020

As business owners and marketers, there are times we're pushed out of our comfort zones, forced to react and make quick decisions.  2020 has put many of us in those positions. 

It's all part of doing business and we take action and figure out how to move forward but there's one thing you can do in your business now that will make the hard times easier to manage.

Make a plan.

Do...

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5 Local Facebook Ads We Loved...And Why They're Great

Jun 19, 2020

When it's time to fill seats or boost awareness of something new at your business, social media advertising is a great place to turn.  You can set up ads quickly and spread the word to your local community with a small budget in a short amount of time. 

But sitting down to create those ads can feel daunting.  The good news is that it's really not hard to put together a solid ad...

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Facebook Groups. Should Your Local Business Start One?

Jun 12, 2020

With more than 10 million groups on Facebook, you might be thinking about jumping on the groups bandwagon for your local business and with good reason. We know that moms love groups, 63% of moms in our recent survey said they use them. 

And we know that Facebook also loves groups.  Group content is prioritized over regular newsfeed posts in the Facebook algorithm and with...

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[PANEL DISCUSSION] 7 Things Moms Want Local Businesses to Know Right Now

Jun 04, 2020
 

Do you know what one thing successful businesses have in common? 

They know their customers inside and out.  They know what they need, what they’re worried about, and what they want from businesses.  

When you know your customers, really know your customers, it makes reaching them with content they want to see, so much easier.

If you’re a local business that markets to...

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Top 3 Ways Moms Reach Out to Local Businesses

May 29, 2020

You can have a great website, perfect Facebook posts, and tons of positive reviews and ratings on Google but if you don't get it right when a mom is ready to buy or commit?  Well, then all your hard work might be for nothing.

There are three primary ways that moms use to reach out to local businesses when they're ready to register for camps, make an appointment or purchase tickets. 

...

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5 Steps to Turn a Negative Local Review Into a Positive for Your Business

May 23, 2020

Online reviews are an important part of local business marketing these days. In our recent survey, Moms Online and Looking for You 2020, 89.5% of moms said online reviews influence their decisions when evaluating local businesses for their kids. 

So when you see a negative review pop up on Google, Facebook, Yelp, or some other platform, it can feel devastating. 

Luckily there are some...

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5 Sites with Free Local Marketing Stock Photos

May 01, 2020

When it's time to create a Facebook post or send an email or update your website, one of the first things to consider is what images you'll use. 

For local businesses, photos of actual customers in your location or using your products are often best.  But when that isn't a viable option, stock photos can be a great alternative. 

And the good news is that stock photos have...

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5 Tools Moms Use to Search for Businesses Like Yours

Dec 05, 2019

THE ART OF BEING FOUND

This week's tip is understanding the resources moms use to find local, kid-friendly businesses like yours.

Once you understand that, there's a whole lot you can do to improve your chances of being the answer to their search.

So how do moms search for local, kid-friendly businesses? These top 5 tactics reigned supreme.

  1. GOOGLE RULES

When moms are looking for an indoor...

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Want to grow your business 30% faster?

May 23, 2019

When we’ve had our businesses for a while we often think we know exactly what we need to do and there’s no real reason to create a plan. That’s only for new businesses, right?

Although intuitively it may make sense, it couldn’t be further from the truth.

Going through the planning process and creating a plan that can be tracked and monitored is a practice that will help...

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Partnership power. Turn your local competitor into a collaborator.

May 16, 2019

MINDSET TRANSITION: COMPETITOR TO COLLABORATOR

One way to build awareness that won’t cost you a dime is to partner with other local businesses. If they reach the same audience and are savvy marketers, you can both benefit tremendously.

Why partner? To get your name in front of your partners’ audience and vice versa. While doing this, you’ll both be building credibility and...

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