[FREE REPORT] Local Moms: Online & Looking For Your Business

Subject: 5 Tools Moms Use to Search for Businesses Like Yours

Nov 14, 2019

THE ART OF BEING FOUND

This week's tip is understanding the resources moms use to find local, kid-friendly businesses like yours.

Once you understand that, there's a whole lot you can do to improve your chances of being the answer to their search.

So how do moms search for local, kid-friendly businesses? These top 5 tactics reigned supreme.

  1. GOOGLE RULES

When moms are looking for an indoor...

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4 Signs You're Going To Be Successful With Your Online Marketing

Nov 07, 2019

DIGITAL MARKETING MOVES FAST

Marketing isn't the first love for most local business owners. 

You started your business to share your passion for dance or martial arts or to teach kids or help them be healthy and have fun. 

So the chore of marketing and bringing in new customers probably isn't where you love spending your time. 

Add to that the constant change of digital marketing...

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Can local businesses still reach parents with print?

Oct 31, 2019

THE SCOOP ON NEWSPAPERS TODAY

We all know that newspapers have declined in importance in today's internet-driven world. 

But it's hard to grasp just how much they have diminished in popularity.

In 1984, newspaper circulation reached 74% of all US households.  In 2018, that number was just 24% of households and falling.

In fact, weekday newspaper circulation dropped 12% from 2018 to...

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Nobody sees your Facebook posts… Now what?

Oct 23, 2019

HELLO, REACH?  WHERE ARE YOU?

Facebook has continued to tighten its grip on organic (unpaid) reach for business pages.

In fact, on average, only 6.4% of a page’s followers see any given post. 

If you’re a local business with 1,000 likes, only 60 people are seeing your content.

Given that, should local businesses even bother to spend time posting to Facebook? 

We...

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Want to grow your business 30% faster?

May 23, 2019

When we’ve had our businesses for a while we often think we know exactly what we need to do and there’s no real reason to create a plan. That’s only for new businesses, right?

Although intuitively it may make sense, it couldn’t be further from the truth.

Going through the planning process and creating a plan that can be tracked and monitored is a practice that will help...

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Partnership power. Turn your local competitor into a collaborator.

May 16, 2019

MINDSET TRANSITION: COMPETITOR TO COLLABORATOR

One way to build awareness that won’t cost you a dime is to partner with other local businesses. If they reach the same audience and are savvy marketers, you can both benefit tremendously.

Why partner? To get your name in front of your partners’ audience and vice versa. While doing this, you’ll both be building credibility and...

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