The Perfect Local Promo + FREE Gift

Nov 21, 2020

Holiday shopping looks a little different this year with even more online purchases than usual, potential shipping delays, and various COVID regulations causing challenges for everyone.   

The good news?  Support for local businesses is as strong as it's ever been with moms wanting to keep their holiday dollars close to home.

And there's one thing you can sell that will...

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Don't Skip Small Business Saturday in 2020

Nov 16, 2020

Each year, on the Saturday after Thanksgiving, communities across the country highlight and celebrate their locally owned businesses by celebrating Small Business Saturday.  They encourage everyone to support their local and independent businesses and in turn, the businesses serve up special and unique holiday promotions. 

This year we all need Small Business Saturday more than ever....

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Do Facebook Hashtags Increase Local Reach?

Nov 09, 2020

Hashtags on Facebook?  Yep, they're a thing now and Facebook is working hard to encourage you to use them.  But if you're trying to reach a local audience is it worth the trouble?  Will it improve your reach and engagement? 

We wanted to find out so we did some research for our community of local business owners and marketers, the Member's Club.  Today we're sharing a...

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5 Easy Ways to Reach Parents with Video

Oct 28, 2020

IS VIDEO REALLY THAT IMPORTANT

Do I really need video?

Consider that according to Social Media Today, 90% of consumers say video can help them make buying decisions. 

And that having a video on your landing page can increase conversions by up to 80%.  So, yes, video is definitely a big deal. 

Many local businesses think they don't have the resources, time or skills to create...

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Does Your Website Still Work for Local Moms?

Oct 22, 2020

Your local business website was looking pretty good when you set it up five, six, or ten years ago.  But if you haven't done much with it since, it's likely a bit dated. 

Website updates tend to get shoved to the bottom of the to-do list for many business owners who figure their up to date social media feed and emails are doing the job.

In a recent survey for our community of local...

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One Thing Most Moms are Struggling with Right Now

Oct 14, 2020

Want to know the biggest secret of creating successful marketing content?  Understand your ideal customer.  Not just identify who they are but really understand them – their desires, their fears, their challenges. 

And when it comes to moms and their kids, there's one struggle that a majority are currently experiencing. It's all about socialization. 

More than half of...

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Grow Your Local Biz with Paid Online Events

Oct 08, 2020

Online events, classes, and camps have become standard options for many local businesses over the past six months.  And we know that parents are hoping those opportunities don't disappear anytime soon. 

Most parents and kids have participated in Zoom or other video conference calls and are familiar with how they work.  But what if you could remove a step for your customers...

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Stop Stressing About This Popular Metric in Your Local Biz

Oct 05, 2020

ROI, revenue, expenses, retention, conversions, traffic...tracking metrics like these are a necessary part of business.  But are you sure you're tracking the metrics that matter? 

Sometimes we get caught up worrying about metrics that aren't directly contributing to our success, they're often called vanity metrics. 

There's one vanity metric that most local businesses get caught...

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The #1 Thing Moms are Looking for From Your Local Business

Sep 24, 2020

There's a lot of information out there for moms to digest when they're making decisions about local businesses.  Everything from websites to social media to email can influence moms' choices and it's hard to know what to focus on and what's most important in swaying a mom's opinion.

Each month we ask our panel of moms across the country various marketing questions chosen by the members of...

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Zoom Burnout? How to Beat it and Grow Your Local Biz This Fall

Sep 21, 2020

Most local businesses took their events, camps, and classes online during the spring and summer, which was a very smart move.  But now we hear a lot about those same businesses struggling to fill those online options this fall.  What's changed?  

Kids are back in school and for many, that means full or partial virtual learning.  When kids are spending four to six hours per...

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