The #1 Thing Moms are Looking for From Your Local Business

Sep 24, 2020

There's a lot of information out there for moms to digest when they're making decisions about local businesses.  Everything from websites to social media to email can influence moms' choices and it's hard to know what to focus on and what's most important in swaying a mom's opinion.

Each month we ask our panel of moms across the country various marketing questions chosen by the members of our Members Club community.  This month one of the things we asked was how much various factors influence their decision to learn more about a local business. 

The number one factor that moms said influences their decisions is ratings and reviews on sites like Facebook or Google. 

More than your website or your search engine ranking or your social media presence, it's the ratings and reviews that customers leave about your business that are most important. 


How to maximize those ratings and reviews?  Here are a few tips.

  1. Get at least 10 ratings and reviews on both Facebook and Google (the review sites moms use most)
  2. Make sure you have at least 10 recent (within the last year) reviews
  3. Respond to all reviews, even any negative ones
  4. Use your great reviews as social media content or highlight them in ads or other marketing materials for extra exposure
  5. Set up a system to continually collect new reviews for your business

When you know what your ideal customers are looking for, it's a whole lot easier to be successful with your online marketing.  So it's time to get busy and polish up those reviews and ensure that moms will give your local business a second look.

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