One Thing Most Moms are Struggling with Right Now

Oct 14, 2020

Want to know the biggest secret of creating successful marketing content?  Understand your ideal customer.  Not just identify who they are but really understand them – their desires, their fears, their challenges. 

And when it comes to moms and their kids, there's one struggle that a majority are currently experiencing. It's all about socialization. 

More than half of...

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Grow Your Local Biz with Paid Online Events

Oct 08, 2020

Online events, classes, and camps have become standard options for many local businesses over the past six months.  And we know that parents are hoping those opportunities don't disappear anytime soon. 

Most parents and kids have participated in Zoom or other video conference calls and are familiar with how they work.  But what if you could remove a step for your customers...

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Stop Stressing About This Popular Metric in Your Local Biz

Oct 05, 2020

ROI, revenue, expenses, retention, conversions, traffic...tracking metrics like these are a necessary part of business.  But are you sure you're tracking the metrics that matter? 

Sometimes we get caught up worrying about metrics that aren't directly contributing to our success, they're often called vanity metrics. 

There's one vanity metric that most local businesses get caught...

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The #1 Thing Moms are Looking for From Your Local Business

Sep 24, 2020

There's a lot of information out there for moms to digest when they're making decisions about local businesses.  Everything from websites to social media to email can influence moms' choices and it's hard to know what to focus on and what's most important in swaying a mom's opinion.

Each month we ask our panel of moms across the country various marketing questions chosen by the members of...

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Zoom Burnout? How to Beat it and Grow Your Local Biz This Fall

Sep 21, 2020

Most local businesses took their events, camps, and classes online during the spring and summer, which was a very smart move.  But now we hear a lot about those same businesses struggling to fill those online options this fall.  What's changed?  

Kids are back in school and for many, that means full or partial virtual learning.  When kids are spending four to six hours per...

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3 tips to get your biz in Google's top 3 local results

Sep 14, 2020

If you do a local search for your business category, do you see your biz in the top 3 results? Are you on the map?

Those top 3 spots are definitely the place to be and we've got some tips to help improve your chances of getting there.

TIP #1 - OPTIMIZE GOOGLE MY BUSINESS

The first step to the top of the rankings is to spend a little time with your Google My Business profile. Don't have one? Go...

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New Facebook Layout Issues? Help is Here.

Sep 02, 2020

Like it or not, the new Facebook is here to stay so it's time to learn how to use it.  While it may seem confusing at first, with a little practice, you'll figure out where all your favorite features are in no time. 

And to help you get started, here are some hints for finding three Facebook functions most business owners and marketers need.

BUSINESS MANAGER

While you don't have to use...

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3 Things Every Local Biz Needs on Their Website

Aug 28, 2020

With so many local businesses closed or dealing with limited hours or capacities due to the pandemic, the online presence of your business is more important than ever. 

Instead of dropping by to check out your facility or stopping in at your location to learn more, parents are relying on what they find online.

Luckily there are a few things you can do to boost your chances of turning...

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3 To-Do's Before the New Facebook Arrives

Aug 21, 2020

Have you checked out the new Facebook layout yet?  Many of us have tried it and quickly switched back to our more familiar Facebook feed but come September, there will be no more switching. 

Facebook has announced they're rolling out the new look, dubbed FB5, across the board sometime in September.

While change is always a little challenging, we'll all get used to the new,...

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Do Moms Still Want Your Online Classes?

Aug 15, 2020

A few months ago, many local businesses made the smart move to shift their classes, camps, and other offerings online or to a delivery or to-go model.  But now many are wondering if they should shut those options down as their businesses reopen. 

We surveyed moms across the country to find out what they wanted and were a bit surprised by the results.

The majority of moms that took...

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