3 Free Tools to Monitor Your Online Presence

Aug 12, 2020

Are people tweeting about your business? Posting about it on Facebook? Giving you reviews on Yelp? 

You may not know unless you're tagged. It's hard to keep up when you've got so much else to manage in your business. But here are a few free tools to check out to make sure you don't miss a mention. 

  1. GOOGLE ALERTS

A super simple way to make sure you know if your business is mentioned...

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What 80% of Moms Are Worrying About Right Now

Aug 10, 2020

Most parents and educators are familiar with the "summer slide," that loss of academic progress over the summer months.  Well this year, everyone is worried about the "Covid slide" the loss of kids' progress since school let out in most communities back in March. 

The members in our community, The Members Club,  just for local businesses that market to parents and families,...

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FB Likes vs Follows. What’s Better for Your Local Business?

Jul 30, 2020

If you've ever been confused about the difference between a like and a follow on your Facebook page, you're not alone.  Most page owners keep track of likes, but don't necessarily understand how those differ from follows and which metric they should be keeping tabs on. 

FOLLOWS

When someone follows your Facebook page, it simply means they want to see your updates in their newsfeed and...

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[PANEL DISCUSSION] 7 Things Moms Want Local Businesses to Know Right Now

Jun 04, 2020
 

Do you know what one thing successful businesses have in common? 

They know their customers inside and out.  They know what they need, what they’re worried about, and what they want from businesses.  

When you know your customers, really know your customers, it makes reaching them with content they want to see, so much easier.

If you’re a local business that markets to...

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5 Sites with Free Local Marketing Stock Photos

May 01, 2020

When it's time to create a Facebook post or send an email or update your website, one of the first things to consider is what images you'll use. 

For local businesses, photos of actual customers in your location or using your products are often best.  But when that isn't a viable option, stock photos can be a great alternative. 

And the good news is that stock photos have...

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5 Tools Moms Use to Search for Businesses Like Yours

Dec 05, 2019

THE ART OF BEING FOUND

This week's tip is understanding the resources moms use to find local, kid-friendly businesses like yours.

Once you understand that, there's a whole lot you can do to improve your chances of being the answer to their search.

So how do moms search for local, kid-friendly businesses? These top 5 tactics reigned supreme.

  1. GOOGLE RULES

When moms are looking for an indoor...

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Want to grow your business 30% faster?

May 23, 2019

When we’ve had our businesses for a while we often think we know exactly what we need to do and there’s no real reason to create a plan. That’s only for new businesses, right?

Although intuitively it may make sense, it couldn’t be further from the truth.

Going through the planning process and creating a plan that can be tracked and monitored is a practice that will help...

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Partnership power. Turn your local competitor into a collaborator.

May 16, 2019

MINDSET TRANSITION: COMPETITOR TO COLLABORATOR

One way to build awareness that won’t cost you a dime is to partner with other local businesses. If they reach the same audience and are savvy marketers, you can both benefit tremendously.

Why partner? To get your name in front of your partners’ audience and vice versa. While doing this, you’ll both be building credibility and...

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